Privacy policy

Privacy Policy

Last updated: June 16, 2026

Velyora operates this store and website, including the data, content, features, tools, products, and services provided to offer you, the customer, a curated shopping experience (the “Services”). Velyora uses Shopify technology to provide the services. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction through the Services, or when you communicate with us through any other means. In the event of a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy will prevail with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand how your personal information is collected, used, and disclosed as described herein.

Personal Information We Collect or Process

When we use the term “personal information,” we mean any information that identifies you or that can reasonably be linked to you or another person. Personal information does not include information collected anonymously or information that has been de-identified so that it cannot identify or reasonably be linked to you. We may collect or process the following categories of personal information—including inferences derived from such information—depending on how you interact with the Services, where you reside, and what is permitted or required by applicable law:

  • Contact details, including your name, address, billing address, shipping address, phone number, and email address.
  • Financial information, including credit card, debit card, and financial account numbers, payment card information, financial account details, transaction details, payment method, payment confirmation, and other payment-related information.
  • Account information, including your username, password, security questions, preferences, and settings.
  • Transaction information, including the items you view, add to your cart, save to your wishlist, or purchase, return, exchange, or cancel, as well as your previous transactions.
  • Communications with us, including information you provide in your communications with us, such as when submitting a customer service claim.
  • Device information, including information about your device, browser, or network connection, your IP address, and other unique identifiers.
  • Usage information, including information about your interaction with the Services, such as how and when you use or browse them.

Sources of Personal Information

We may collect personal information from the following sources:

  • Directly from you, including when you create an account, visit or use the Services, communicate with us, or provide us with your personal information in any other way.
  • Automatically through the Services, including information from your device when you use our products or services or visit our websites, as well as through the use of cookies and similar technologies.
  • From our service providers, including when we engage them to enable certain technology or when they collect or process personal information on our behalf.
  • From our partners or other third parties.

How We Use Your Personal Information

Depending on how you interact with us or which services you use, we may use your personal information for the following purposes:

  • Providing, personalizing, and improving the services. We use your personal information to provide the Services, including fulfilling our contract with you, processing your payments, managing your orders, remembering your preferences and the items you are interested in, sending account-related notifications, processing purchases, returns, exchanges, or other transactions, creating, maintaining, and managing your account, arranging shipping, facilitating returns and exchanges, allowing you to post reviews, and providing you with a personalized shopping experience, such as recommending products related to your purchases. This may include using your personal information to personalize and improve the services.
  • Marketing and advertising. We use your personal information for marketing and promotional purposes, such as sending commercial, advertising, and promotional communications by email, text message, or postal mail, as well as showing you online advertisements for products or services on the Services or other websites, including based on items you have previously purchased, added to your cart, or other activities performed through the Services.
  • Security and fraud prevention. We use your personal information to authenticate your account, provide a secure shopping and payment experience, detect, investigate, or take action regarding potentially fraudulent, illegal, dangerous, or malicious activity, protect public safety, and maintain the security of our services. If you choose to use the services and register an account, you are responsible for keeping your login credentials confidential. We strongly recommend that you do not share your username, password, or other account information with anyone.
  • Communicating with you. We use your personal information to provide customer support, respond to your requests, provide services effectively, and maintain our business relationship with you.
  • Legal purposes. We use your personal information to comply with applicable laws or respond to valid legal proceedings, including requests from law enforcement agencies or government authorities, as well as to investigate or participate in civil discovery, potential or actual litigation, or other legal proceedings, and to enforce or investigate potential violations of our terms or policies.

How Do We Disclose Personal Information?

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes, in accordance with this Privacy Policy. Such circumstances may include:

  • With Shopify, service providers, and other third parties that provide services on our behalf, such as IT management, payment processing, data analysis, customer support, cloud storage, order management, and shipping.
  • With business and marketing partners to provide marketing services and display advertising to you. For example, we use Shopify to support personalized advertising through third-party services based on your online activity across different merchants and websites. Our business and marketing partners will use your information in accordance with their own privacy notices. Depending on where you reside, you may have the right to instruct us not to share information about you for personalized advertising and marketing purposes based on your online activity across different merchants and websites.
  • When you direct us, request it, or otherwise consent to the disclosure of certain information to third parties, such as to facilitate product delivery or through the use of social media widgets or login integrations.
  • With our affiliates or generally within our corporate group.
  • In connection with a business transaction, such as a merger or insolvency proceeding; to comply with applicable legal obligations, including responding to subpoenas, search warrants, or similar requests; to enforce the applicable Terms of Service or policies; and to protect or defend the Services, our rights, and the rights of our users or others.

Our Relationship with Shopify

The Services are hosted on Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services for you. To provide and improve the Services, information you submit through the Services may be transferred to and shared with Shopify and third parties that may be located in countries different from your own.

In addition, to help protect, develop, and improve our business, we use certain advanced Shopify features that incorporate data and information obtained from your interactions with our store, other merchants, and the Shopify platform itself. To provide these advanced features, Shopify may use personal information collected about your interactions with our store, other merchants, and the Shopify platform.

In these circumstances, Shopify is responsible for processing your personal information, including responding to your requests to exercise your rights regarding the use of such information for these purposes. For more information about how Shopify uses your personal information and the rights you may have, please see the Shopify Consumer Privacy Policy.

Depending on where you reside, you may exercise certain rights regarding your personal information. You can exercise these rights through the Shopify Privacy Portal.

Third-Party Websites and Links

The services may include links to websites or other online platforms operated by third parties. If you access links to websites that are not affiliated with or controlled by us, we recommend reviewing their privacy and security policies and other terms and conditions. We do not guarantee or assume responsibility for the privacy or security of such websites, including the accuracy, completeness, or reliability of the information they contain.

Information you provide in public or semi-public spaces—including information you share on third-party social media platforms—may also be visible to other users of the Services and users of those third-party platforms, without limitations on how we or third parties may use it. The inclusion of such links does not, by itself, imply any endorsement of the content of those platforms or their owners or operators, unless expressly stated within the Services.

Children’s Data

The Services are not intended for use by children, and we do not knowingly collect personal information from children as defined under applicable law in your jurisdiction. If you are a parent or legal guardian of a child who has provided us with their personal information, you may contact us using the details provided below to request its deletion.

As of the effective date of this Privacy Policy, we are not aware of knowingly “sharing” or “selling” personal information of individuals under 16 years of age, as those terms are defined under applicable law.

Security and Retention of Your Information

Please note that no security measure is perfect or completely secure, and we cannot guarantee "absolute security." Additionally, any information you send to us may not be secure during transmission. We recommend that you do not use unsecured channels to send sensitive or confidential information.

The length of time we retain your personal information depends on several factors, including whether we need the information to maintain your account, provide the Services, comply with legal obligations, resolve disputes, or enforce applicable agreements and policies.

Your Rights and Choices

Depending on where you live, you may have some or all of the rights listed below regarding your personal information. However, these rights are not absolute and may only apply in certain circumstances, and in some cases we may decline your request where permitted by law.

Right of Access

You may have the right to request access to the personal information we hold about you.

Right to Deletion

You may have the right to request that we delete the personal information we hold about you.

Right to Correction

You may have the right to request that we correct inaccurate personal information we hold about you.

Right to Data Portability

You may have the right to receive a copy of the personal information we hold about you and request that we transfer it to a third party, subject to certain conditions and exceptions.

Managing Communication Preferences

We may send you promotional emails, and you can opt out at any time by using the unsubscribe link included in our emails. If you opt out of promotional communications, we may still send you non-promotional emails, such as those related to your account or orders.

If you reside in the United Kingdom or the European Economic Area (EEA), and subject to applicable legal limitations and exceptions, you may also have the following rights in addition to those listed above:

Right to Object and Restrict Processing

You may have the right to request that we stop or restrict the processing of your personal information for certain purposes.

Right to Withdraw Consent

Where we process your personal information based on your consent, you have the right to withdraw that consent at any time. Withdrawal of consent will not affect the lawfulness of processing carried out before the withdrawal.

You may exercise any of these rights through the methods provided within the Services or by contacting us using the contact details listed below.

For more information about how Shopify uses your personal information and the rights you may have, including those related to data processed by Shopify, please visit:

https://privacy.shopify.com/en

We will not discriminate against you for exercising any of these rights. We may need to verify your identity before processing your request, as permitted or required by applicable law.

In accordance with applicable law, you may designate an authorized representative to submit requests on your behalf. Before accepting such a request, we may require proof that the representative has been authorized to act on your behalf, and we may also require you to verify your identity directly with us.

We will respond to your request within a reasonable timeframe, as required by applicable law.

Complaints

If you have a complaint about how we process your personal information, please contact us using the details provided below.

Depending on where you reside, you may have the right to appeal our decision by contacting us using the details below or to lodge a complaint with your local data protection authority.

For residents of the European Economic Area (EEA), a list of data protection authorities can be found here:

https://edpb.europa.eu/about-edpb/about-edpb/members_en

International Transfers

Please note that we may transfer, store, and process your personal information outside the country in which you reside.

If we transfer your personal information outside the European Economic Area (EEA) or the United Kingdom, we will rely on recognized transfer mechanisms, such as the European Commission’s Standard Contractual Clauses (SCCs) or any equivalent contract approved by the relevant UK authority, unless the transfer is made to a country that has been officially recognized as providing an adequate level of data protection.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes in our practices or for operational, legal, or regulatory reasons.

We will post the updated Privacy Policy on this website, update the "Last Updated" date, and provide notice of any changes as required by applicable law.

Contact

If you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of your rights, please contact us:

Email: support@myvelyora.com

Address:
Quinta do Páteo, Dois Portos
2565-000 Lisbon, Portugal

For the purposes of applicable data protection laws, Velyora is the data controller of your personal information.